Shorten pips Morrison for most recognised leader

The Australia Institute surveyed a nationally representative sample of 1,426 Australians between April 11-18 April 2019, about which current and recent Ministers and Shadow Ministers they have heard of.

Key Findings:

  • Bill Shorten (77%) has pipped Scott Morrison (75%) as most recognised leader
  • Deputy Prime Minister Michael McCormack is recognised by 28% of voters, while Deputy Liberal leader Josh Frydenberg is recognised by 46% and Deputy Labor leader Tanya Plibersek recognised by 48%
  • Julie Bishop retires with the highest name recognition (77%) of all current Coalition Ministers and those retiring this election
  • The most recognised female Cabinet member recontesting election is Michaelia Cash (31%), while the most recognised female Shadow Minister is Penny Wong (64%), who is also the most recognised Shadow Minister overall apart from Leader Bill Shorten

“It makes sense that Bill Shorten has pipped Scott Morrison for most recognised leader given he has been Leader for five years longer than Morrison,” said Ben Oquist, Executive Director of the Australia Institute.

“Shorten aside, Penny Wong is the most recognised Shadow Minister overall. Senator Wong is more well known than almost all of the current Cabinet.

“Michael McCormack has also suffered from the same fate as Morrison with his relatively short tenure the likely cause of his low 28% recognition among voters.”

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