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We’ve heard a lot recently about how the internet is changing the retail landscape. Despite the extreme lethargy with which many of Australia’s largest bricks-and-mortar retailers have embraced online opportunities, consumers are increasingly turning to the web to find more products at lower prices, and without needing to go anywhere near a Westfield. What hasn’t been part of the discussion of online retail is the role that search engines like Google, Yahoo! and Bing play in shaping the buying habits of online shoppers.
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