Polling: Subscription-video-on-demand services
Media release
Polling: Majority want video-on-demand services to put 20% of revenue toward Australian content
The Australia Institute surveyed a nationally representative sample of 1,006 Australians in March and 1,000 in May 2021 about their use of subscription-video-on-demand (SVOD) services, concerns about their impacts on children and attitudes towards requiring SVODs to provide more Australian content.
Key Findings:
- Seven in ten (69%) Australians use a SVOD service.
- Netflix is by far the most popular SVOD service, used by over half (57%) of Australians.
- Three in five (60%) Australians have some level of concern about children missing out on Australian history and culture due to the prevalence of American content on media platforms.
- A majority of Coalition (67%), Labor (56%), Greens (62%) and One Nation (65%) voters have some level of concern about children missing out on Australian history and culture due to the prevalence of American content on media platforms. One Nation (37%) and Coalition (34%) voters are the most likely to be very concerned.
- A majority of people in Queensland (62%), Western Australia (77%), Victoria (58%) and NSW (56%) have some level of concern about children missing out on Australian history and culture due to the prevalence of American content on media platforms. Queensland (30%) and WA (35%) voters are the most likely to be very concerned.
- Three in five (60%) Australians support requiring SVOD services to spend at least 20% of their revenue on Australian content.