Rather than being empowered, children are being exploited by the process of sexualisation. For children seeking to become empowered in an adult world, a more promising route is to focus on developing cognitive and emotional capacities that enable them to negotiate power relations more maturely and with less risk to themselves. There is nothing wrong with selling products. But sexualising children to sell products has social costs that are unacceptable.
Tanya Martin Office Manager
Jake Wishart Senior Media Adviser