Originally published in Sydney’s Child, Melbourne’s Child, Canberra’s Child, Adelaide’s Child on April 1, 2007

As parents and professionals who work with children point out, the time and energy that they currently spend in trying to protect children from the advertising and media onslaught (as well as in healing the damage it causes) would be far better spent on the positive aspects of caring for children. In short, if government regulated better, children could have healthier and more enjoyable childhoods.

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