Australia’s recorded music industry is making more money, but less of it is staying in Australia. Fewer new artists are achieving lasting success because, on streaming services, they must compete on an uneven playing field with international and established acts. This paper suggests two ways that new artists could be better supported: by supporting local content curators on radio and streaming services; and by providing grants to enable touring artists to extend their tours. These initiatives could help raise the profile of Australian artists, and their streams.