Political advertising on social media platforms during the 2022 federal election

Prachi Arya

Anne Kantor Fellow

Resources

Media Release $12.5m Spent on Social Media Election Ads, Misinformation Widespread: Research & Exit-Poll

Full report Political advertising on social media platforms [WEB]

Polling brief Polling – Misinformation (WEB)

Media Impact

news.com.au June 23, 2022 Research reveals massive figures parties spent on social media ads in election’s final months

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  • Democracy & Accountability

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  • Elections, Politics & Parties

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    The Australia Institute studied paid political ads published on Facebook and Instagram over a two-month period between 21 March 2022 and 20 May 2022. The analysis includes political ads published on pages administrated by candidates and parties contesting the 2022 federal election.

    A total of $12.5 million was spent to run 26,945 political ads on Facebook and Instagram by parties and candidates over the two months leading up to the election.

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