The Australia Institute studied paid political ads published on Facebook and Instagram over a two-month period between 21 March 2022 and 20 May 2022. The analysis includes political ads published on pages administrated by candidates and parties contesting the 2022 federal election.

A total of $12.5 million was spent to run 26,945 political ads on Facebook and Instagram by parties and candidates over the two months leading up to the election.