Political advertising on social media platforms during the 2022 federal election

by Prachi Arya

The Australia Institute studied paid political ads published on Facebook and Instagram over a two-month period between 21 March 2022 and 20 May 2022. The analysis includes political ads published on pages administrated by candidates and parties contesting the 2022 federal election.

A total of $12.5 million was spent to run 26,945 political ads on Facebook and Instagram by parties and candidates over the two months leading up to the election.

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