Political advertising on social media platforms during the 2022 federal election
Author
Media release
$12.5m Spent on Social Media Election Ads, Misinformation Widespread: Research & Exit-Poll
Selected media impact
Research reveals massive figures parties spent on social media ads in election’s final months
The Australia Institute studied paid political ads published on Facebook and Instagram over a two-month period between 21 March 2022 and 20 May 2022. The analysis includes political ads published on pages administrated by candidates and parties contesting the 2022 federal election.
A total of $12.5 million was spent to run 26,945 political ads on Facebook and Instagram by parties and candidates over the two months leading up to the election.