Polling – Political messaging

The Australia Institute surveyed a nationally representative sample of 1,002 Australians about their attitudes towards six political messages, three from the Labor Party and three from the Liberal Party.

  • The two messages with highest total agreement were Labor messages: that “Scott Morrison is all announcement, no delivery” (53% agree, 31% disagree) and “Labor will put the care back into aged care” (50% agree, 29% disagree).
  • Respondents were more likely to agree than disagree with each of the political messages.
  • 53% of Australians agree with the statement “Scott Morrison is all announcement, no delivery”, compared to 31% who disagree.
  • One in two (50%) Australians agree with the statement “Labor will put the care back into aged care”, compared to 29% who disagree.
  • More than two in five Australians agreed with the other four statements
    • “Labor has no plan for Australia’s economy, no plan to create jobs and no plan for cost of living relief for Australians” (42% agree, 40% disagree).
    • “The Coalition will deliver a stronger economy and a stronger future” (44% agree, 36% disagree).
    • “Cutting Medicare is in the Liberals’ DNA. Strengthening and protecting it is in Labor’s” (45% agree, 31% disagree).
    • “The Labor Party do not have an economic plan, and when you don’t have an economic plan, and when you don’t understand the economy, and when you can’t run a campaign, that means you can’t run the country” (44% agree, 36% disagree).

Full Polling Brief

Share