There is a belief that Alan Jones can make or break elections. However on any given day Jones has 187,000 listeners, compared to 552,000 viewers of Nine National News, and nearly 1 million buyers of the Sydney newspapers. Those who do listen are disproportionately older, believe that the Coalition is doing a good job, and they do not agree on progressive issues consistently less than the national average. As such Jones has a limited audience and one that is entrenched in their political ideology. This means Jones has a limited effect on elections.