Ben Irvine

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May 2011

Opinion

The price of shopping online versus the shopping mall

May 28, 2011 by Ben Irvine in On Line Opinion

What is the true value of the service we get when buying something at a shop? It can be quite high when the shopping experience adds to the pleasure of the purchase, such as getting you out of the house, friendly sales staff and nice food next door. The value added can be particularly high