PR spin is big business

by Richard Denniss in The Canberra Times
Originally published in The Canberra Times on August 3, 2013

When politicians lie, make things up or simply get important things wrong, we take for granted that it is the role of their political opponents to highlight such errors. 
Our politicians are so focused on each other’s words that a mere slip of the tongue can become a news story for days. This isn’t so for industry groups.

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