Setting the record straight on telemarketing
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How annoyed does the community need to get before further restrictions can be placed on telemarketing, junk mail and street spruiking? And which is more important, the interests of direct marketing companies or the views of the wider public? These are the kinds of issues that The Australia Institute sought to raise through its research. So far, ADMA has declined to engage with them in any meaningful way.
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Reclaiming your time from telemarketers
Telemarketing is one form of ‘direct marketing’, along with junk mail, spam and face-to-face marketing. Direct marketing differs from ‘traditional’ advertising in making a much stronger claim on our attention. Members of the public have to take deliberate action if they wish to avoid direct marketing, but Institute research indicates that an ‘opt-in’ system would