The Climate Institute has commissioned both quantitative and qualitative market research on the attitudes of the Australian public on climate change and climate change solutions, for the past three years. This research aims to understand and track Australians’ attitudes to climate change and policy over the past year, as well as identify and track issues, particularly among soft voters.

This report summarises research by Auspoll and includes broader market research on public opinion on climate change. The Auspoll research was undertaken as a four-phase research program, both qualitative and quantitative during the months of April to June 2010. Auspoll also conducted exit poll research on 21 August 2010.