Overconsumption of pet food in Australia

by Richard Denniss

Despite the fact that real incomes are increasing majority of Australians believe they cannot afford the necessities. This extends to pet care. 64% of Australians have pets; our total expenditure on our pets is $2.3b in 2002. Some pet products cost $800 and dog food can be $100kg. The luxury pet goods industry is emblematic of why Australians feel they can afford the necessities.

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