The Australia Institute surveyed a nationally representative sample of 1,002 Australians about their attitudes towards their favourite music artists’ potential involvement in various forms of climate action. The results show that very few Australians have participated in any kind of climate action in the past 12 months – less than 20% in most cases, and less than 10% in others. However, the results also show that Australians are more likely to engage in range of climate-related actions if prompted by their favourite Australian music artist.

Dynata were commissioned on behalf of the Australia Institute to conduct a national poll between 3-10 of February 2025. Polling briefs and sample sizes attached.

The Australia Institute coordinated this survey with the organization Planet Reimagined, which led a similar study of music concert ticket-buyers in the United States. Planet Reimagined’s results showed that U.S. fans – across music genres – also support artists speaking out about climate change. If their favourite artist asks them to, fans are significantly more likely to engage in climate-related actions including protesting, contacting government officials, and signing petitions.