Australian consumers are increasingly concerned about environmental matters such as climate change and rely on the claims and credentials of business to make informed decisions. Australian regulators have noted an uptick in greenwashing as businesses attempt to attract environmentally conscious consumers.

Rigorous standards for environmental claims in advertising are critical to protect consumers and to prevent advertisers from falsely boosting their environmental credentials. More broadly, the advertising industry has a responsibility to reflect on the role it plays in Australia’s biodiversity and climate crises.