Over the last fifteen years, much effort has gone into the preparation of sustainability reports. These are reports that provide information on social and environmental as well as economic matters. This has been done in the name of improved decision making, accountability and transparency. It has also been motivated by a desire to promote ecologically sustainable development. But for all the effort, it is difficult to know exactly what has been achieved and how useful sustainability reports have been. This is worrying when you consider the amount of resources that have been dedicated to the task. To address this issue, we undertook a review of sustainability reporting in Australia. The final report, Which Direction: A Review of Monitoring and Reporting in Australia, was recently published by the Australian Collaboration.