The Economics of Deception: Greenwashing as a rational market Strategy
Supplementary submission to the Senate inquiry into Greenwashing
Greenwashing in Australia is a symptom of deeper regulatory and economic failures—primarily, the failure to require, enable, and reward genuine emissions reductions and environmental protection.
Without structural reform that mandates and incentivises environmental performance, greenwashing will remain a rational, government-enabled market strategy.
The original submission and related documents can be found here.