Research // Prachi Arya

The Australia Institute Tasmania The Australia Institute South Australia
Centre for Future Work Nordic Policy Centre Centre for Responsible Technology Carmichael Centre
ACT NSW NT QLD SA TAS VIC WA

June 2022

Elections, Politics & Parties

Political advertising on social media platforms during the 2022 federal election

by Prachi Arya

The Australia Institute studied paid political ads published on Facebook and Instagram over a two-month period between 21 March 2022 and 20 May 2022. The analysis includes political ads published on pages administrated by candidates and parties contesting the 2022 federal election. A total of $12.5 million was spent to run 26,945 political ads on

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